Thinkster
Expertise
Product Design
EdTech
Branding
Gamification
Web, iOS and Android Apps
Illustration
Role
Lead Designer
Creative Direction
UI Designer
Illustrator
Deliverables
Design System
Web App Design
iOS and Android Native Apps Design
Bespoke Illustration
Bespoke Iconography
Problem
Thinkster is a powerful tool driven by AI to help each student, individually, to become experts in math. But having an incredible technology isn't much if the communication and product experience isn't great. Thinkster approached Nagarro to create a more enjoyable and pleasant experience for their users, both parents and students. There was a lack of plan and conducting wire with overall experience and that´s what Thinkster needed to be solved.
Solution
We started by doing an heuristic analysis and an overall evaluation of the experience. Then defined a strategy which included a learning journey with a gamified experience, positive psychology and a much friendlier interface for the targeted audience. After the strategy is defined I focused on defining a visual language, created a visual style guide and all the main components and illustrations that were used on the platform. The result is a funnier and meaningful experience
Challenges
Redesigning a platform like Thinkster is very ambitious by itself. Doing it all in 12 weeks makes it even more challenging. Moreover, the development team was outsourced, so at the same time design handoff had to be carefully documented, for the Web and iOS and Android native apps. It's worth noting that Thinkster was still in its startup phase when I joined the project, leading to frequent iterations and a need for innovative problem-solving in numerous scenarios.
